2015 USAV DAC Meeting Reveals Current ProAV Industry Trends
Denver, Colo.—Aug. 21, 2015—USAV, an association of leading professional audio-visual (ProAV) integrators, held its 2015 Dealer Advisory Council (DAC) strategic planning meeting last week in Newport Beach, Calif. The USAV DAC is a group of elected company member leaders who advise USAV on programs, strategies, and initiatives.
The USAV DAC consists of five executives from USAV Integrator companies including: council chairman, Michael Boettcher, President at Advanced AV in West Chester, Pa.; Barry Goldin, President at Unified AV Systems in Atlanta, Ga.; Timothy Hennen, Senior Vice President of Engineering at IVCi in Hauppauge, N.Y.; Lisa Perrine, CEO at Cibola Systems in Orange, Calif.; and Barry Sawayer, CEO at Trinity Video Communications in Louisville, Ky.
Lisa Perrine is the newest member of the council elected to the DAC in February of 2015. Her background in product design gives her a unique perspective on AV. Lisa has Doctor of Education degree in Organizational Leadership from Pepperdine University and has been the CEO at Cibola Systems since 1991.
“When Cibola joined USAV I was immediately impressed by the knowledge and professionalism of the group. USAV’s leaders have created a unique learning community that fuses diverse industry insights with deep business experience,” said Perrine. “Each USAV encounter brings new value to Cibola’s team, and we’re proud to participate in this terrific organization. I am very excited to have the opportunity to contribute further as a member of the USAV DAC.”
This year’s meeting focused conversations in two areas: the present state of the ProAV industry as a whole, and the current status and future direction of USAV as an organization. A variety of common themes emerged throughout the meeting, including a trend toward transitions and consolidations in certain areas of ProAV; and changing relationship between suppliers and integrators as they advance the state of their partnership to deliver more compelling solutions to end-users. Strategic actions that USAV Integrators can take to better serve the geographic and vertical markets they serve were also discussed.
“We greatly appreciate the contribution the USAV DAC makes to helping us position USAV as a dynamic player within the ProAV industry. Their insight into the current landscape of the industry is essential in making USAV relevant,” said USAV CEO K.C. Schwarz. “We are anxious to take the information we gleaned and incorporate it into our organization as we drive forward.”
About USAV
USAV is the definitive alliance of ProAV integrators delivering ProAV solutions across the United States. The company, headquartered in the Denver area, has dealers throughout the country. Each dealer is dedicated to designing, sourcing, implementing, and supporting commercial ProAV projects. Founded in 2001, USAV has attracted leading dealers and manufactures in forming the nation’s premier ProAV team. For more information, visit www.USAVGroup.net.
