Here is your recap of what USAV did this week!
Marketing Masterminds: Branding Home Runs from Industry Experts
January USAV Bandwidth Released
January Partner Showcase released
USAV Townhall - January 18th, 2022
MARKETING MASTERMINDS PRESENTED BY PSA AND USAV
LOCATED: IRVING, TX CO-LOCATED WITH BLC
In this Marketing Masterminds session, respected industry veterans will walk you through the development, execution and results of their branding homeruns over the past two years. Here's what to expect!
Branding Home Runs from Industry Experts:
SAGE Integration's Successful Rebrand
SAGE Integration Chief Operating Officer John Nemerofsky will cover the rebranding of SAGE from two very different organizations to a symbolic, carefully crafted brand and the challenges they faced.
AtlasIED's Modified Atmosphere Launch
AtlasIED Vice President of Marketing Gina Sansivero will discuss the new Atmosphere platform that launched within three months of a global shutdown forcing AtlasIED leadership to re-evaluate go-to-market strategies, make the decision to modify plans for an in-person release and move forward with the launch in a performance that was both creative and engaging.
Jabra's Awareness in the AV Community
Jabra was relatively new to the AV and video collaboration space prior to the pandemic. Marketing Manager Danielle Moore looks at how they effectively reached this market to gain more awareness and traction outside of Jabra's well-known audio solutions.
Directly from Dublin, Ireland, our friend Tomás Mac Eoin from Hereworks joins the show to talk about the company’s efforts to develop an interface that helps to gather data from all systems inside a building and make the information tangible. We also go deep into what the role of a system should be like in network-based environments, as well as the future of integrator systems, systems security as a top priority, the importance of friendly and accessible UX and the positive impact it has on compliance. Listen to this episode and discover the difference between smart buildings and intelligent buildings!
January 2022 USAV Partner Showcase was released!
USAV January Townhall Recap
We started the year off with some great USAV updates including DAC changes, upcoming events, and 2020 financial recap. We jumped into what does 2022 look like from an integrators perspective. Talked about supply chain outlooks, labor shortages and overall backlog. For the most part companies are expecting a flat year with minimal growth.
As the uncertainty of covid-19 still lingers, so does the back to the office movement. Big back logs were pushed from 2021 into 2022 and overall sales look good for the first quarter. As we are looking forward to getting back to in person events there is still some hesitation with the covid-19 spikes. Overall, the engagement was exceptional as always and it was great to see everyone.
