2024 Integrated Systems Europe
Jan. 30 – Feb. 2, 2024
Written and attended by Mike Boettcher and Patrick Whipkey
This year’s Integrated Systems Europe (ISE) in Barcelona celebrated 20 years as the world’s leading AV and systems integration exhibition. Edge attended for the third time to grow our international connections, expand our international partner program (IPP), support our industry’s sustainability efforts through hosting the annual Sustainability in AV (SAVe) Reception and tap into the leading innovations in the AV industry.
We believe ISE is a can’t-miss show and highly recommend adding it to your event calendar going forward. Check out this year’s highlights and learn how Edge is stepping up its international presence.
ISE 2024 Highlights
The industry showed up for the 20th anniversary with more than 74K attendees representing 162 countries with the largest single-day attendance achieving 51K.
It was evident sustainability was top of mind across manufacturers and integrators. Many products and solutions showcased environmentally conscious materials and a focus on minimizing power consumption demonstrating the widespread global support for the AV industry’s 2030 Sustainable Development Goals (SDGs).
Artificial intelligence (AI) applications and the benefits of supplementing content creation with AI was a BIG topic.
Display technology, specifically large-scale LED and projector mapping, was popular throughout the exhibition space and in overall conversations about its emerging technology such as MicroLED.
As expected, there were more AVaaS offerings, including improvements to conference room-in-a-box implementation and support as they move away from less complex systems.
A full day was dedicated to the Smart Building Conference showcase, represented by our own IPP Tomas Mac Eoin from Hereworks, and focused on building efficiency and landlord ROI to further emphasize the role of the Master Systems Integrator.
An America’s Cup Experience Center was located at the Port Vell harbor in Barcelona to create a realistic experience of what to expect at the upcoming sailing event in August where the racing boats will utilize technology, such as cameras, microphones, monitoring equipment and drones, we saw on the ISE show floor.
SAVe and Edge Reception
On the second day at ISE, Edge and SAVe, the first U.S.-based sustainability organization to bring stakeholders together in the AV field, hosted the annual reception to encourage action toward the 2030 Sustainable Development Goals (SDGs). We had an excellent turnout of 115 Edge member and SAVe partner attendees.
Edge and SAVe Reception Hall
The reception was a great opportunity to meet with our active international partners, establish connections with potential new ones and network with SAVe ambassadors.
ConsorcioTec and Edge’s Show Presence
ConsorcioTec, an international industry partner powered by PSA and Edge, strategically placed a booth we shared in the center of the show floor, steps away from our friends’ at SAVe. Thank you to Max Jaramillo and his team for landing the prime location. ConsorcioTec also represented one of the event showcases, the Europe/LatinAM AV Summit, which was an effort to bring the two geographical locations together to network and create links between them. With ConsorcioTec by our side, we look forward to expanding Edge’s international presence.
What’s Next for AV
As the year begins to take shape, it was interesting to hear how important our 2024 presidential election is to other countries, and the impact it has on their business outlook. We were also reminded to keep an eye out for additional streams of revenue that may be outside the normal course of business that integrators are used to. Although we had a softer 2023 Q3 and Q4, there is a lot of optimism for 2024 across the manufacturer, distributor and integrator channels.
Mark your calendars!
We hope to see you at ISE 2025 from Feb. 4 – 7.
Interested in Edge international business? Contact Patrick Whipkey.
